Scientific Strategy · Clinical Evidence · Innovation

Clear science.
Brighter possibilities.

Senior scientific strategy for nutrition, health, and wellness teams—from promising ideas through research, evidence, claims, and confident market decisions.

15+ years leading clinical research in sports nutrition, hydration, energy, and functional ingredients
PreviouslyPepsiCo Life Sciences·Gatorade Sports Science Institute Consulting forGSSI·PepsiCo R&D·AG1
Sample Deliverable

What you actually get.

This is the actual work product: one written standard, every benefit area graded against it, and a plain statement of which claims hold and which do not. Client name withheld.

See the standard behind it →
R&D Evidence Point of View
Black Cohosh
Evidence-to-Claim Readiness

21 trial observations from 12 studies in healthy women aged 41–65, tested across four benefit areas against an explicit standard for claim readiness.

Prepared for
Client R&D — redacted
Prepared by
Insight Solutions Group | Kelly Barnes
Date
March 2025
Conclusion

Black cohosh is claim-ready for menopausal symptom support and for stress and mood management. Sleep and metabolic support warrant further research investment; the evidence does not support positioning it as a multi-benefit claim-ready platform.

Cover and conclusion shown. The graded assessment — four benefit areas against the written standard — is on the Services page.

Selected Work

Evidence that survives review.

Described without clients, categories, or brands.

01
A wearable that tells an athlete their own fluid and electrolyte losses
Hundreds of athletes tested and thousands of sweat tests compiled into the dataset behind it.
02
Evidence that a dilute carbohydrate–electrolyte solution retains more fluid than water
Desk research and the clinical work behind it, run to the standard a claim review applies.
03
A shortlist a product team could build on, for relaxation and sleep support
Functional ingredients screened against the evidence, with the reasoning attached to each one.
04
A sustained-energy claim that held up
Caffeine pharmacokinetic data structured so regulatory and marketing could both sign off.
What We Do

Three of the ways you could work with ISG.

From early opportunity assessment through research and claims. Each engagement is scoped to the question in front of you, and each ends with something your team can act on.

01

Discovery

Global research, market trends, and emerging ingredients, converted into claim maps and whitespace.

02

Scientific Deep Dive

A structured PICO read on what the published evidence can and cannot support.

03

Technology Optimization

Streamline the workflow that turns science into claims — including the machine learning behind it.

Scientific Impact

A record built on evidence.

Peer-reviewed publications, patents, presentations, and scientific contributions behind the work.

See the full record →
37
Publications & abstracts
2
U.S. patents
20
Scientific presentations
1
Book contribution
13
Awards & certifications
Perspectives

Published work you can read today.

Reviews, talks, and peer-reviewed research on hydration, cognition, and performance — written for practitioners as often as for journals.

In beta

Evidentia Engine

Not a separate service — the machine-learning layer underneath the Scientific Deep Dive. It scans research and patents, maps claims to evidence, and keeps every extracted data point traceable to the page it came from. In beta.

  • Automated scans of research and patents to surface relevant ingredients and technologies
  • Algorithmic claim-mapping to link evidence to commercial opportunity
  • Every extracted data point traceable to its source page
Extracted PICO Confidence: 87%

Supplementation improved time-to-exhaustion in trained cyclists (n=147) versus placebo.

Population
Trained cyclists
Intervention
200mg, 8 weeks
Comparison
Placebo
Outcome
p = 0.03

Bring us your hardest scientific question.

Let's find the clearest path forward.

Start a conversation